Embracing the Summer Season in Your Bar: 7 Tips for Hospitality Users To Increase Revenue

As the temperature rises and the days get longer, it's time to transform your bar into a summer oasis for your customers. Summer is a fantastic opportunity to attract new customers and keep your regulars coming back for more. In this blog post, we'll explore some exciting ways to embrace the summer season in your bar, creating a vibrant and refreshing atmosphere that will enhance the overall experience for your guests.

1. Refreshing Summer Cocktails: One of the best ways to embrace the summer season is by creating a menu of refreshing summer cocktails. Incorporate seasonal fruits like watermelon, berries, and citrus into your drinks. Consider offering frozen or blended cocktails such as margaritas, daiquiris, or piña coladas to help your customers beat the heat. Experiment with unique flavour combinations and garnishes that scream summer, such as our aroma bubbles.

2. Outdoor Seating and Decor: Take advantage of the warm weather by offering outdoor seating options. Set up a cozy patio area or a sidewalk cafe-style space where guests can enjoy their drinks in the sunshine. Ensure that the seating area is well-maintained, comfortable, and visually appealing. Consider adding umbrellas or awnings to provide shade during hot summer days. Enhance the ambiance by incorporating summer-themed decor, such as colorful cushions, beach-themed accessories, or vibrant floral arrangements.

3. Seasonal Menu Delights: Adjust your menu to highlight seasonal ingredients and flavors. Offer a variety of light and fresh dishes that are perfect for summer dining. Incorporate salads, ceviche, grilled seafood, or refreshing fruit platters into your menu. Consider hosting special summer-themed events, such as BBQ nights, seafood festivals, or tropical-themed parties. Collaborate with local suppliers and farmers to source the freshest seasonal produce.

4. Outdoor Entertainment: Entertainment is a key aspect of any successful bar. Take advantage of the summer vibes by organizing outdoor events and entertainment. Consider hosting live music performances, acoustic sessions, or DJ nights in your outdoor seating area. Encourage your guests to enjoy dancing, socializing, and embracing the joyful energy of summer. Additionally, consider incorporating outdoor games like darts, giant Jenga, or bocce to add a playful element to the ambiance.

5. Summer Promotions and Specials: Create exciting promotions and specials to attract customers during the summer months. Offer happy hour deals on summer cocktails or introduce a limited-time menu showcasing seasonal dishes. Consider hosting themed nights like tropical Tuesdays, margarita Mondays, or ladies' nights to add an element of fun and exclusivity to your offerings. Leverage social media platforms and your website to promote these specials and encourage customer engagement.

6. Staff Attire and Training: Extend the summer vibes to your staff by incorporating a dress code that aligns with the season. Encourage your team to wear light and colorful clothing that reflects the energetic atmosphere of summer. Additionally, provide training on summer cocktails, seasonal ingredients, and customer service techniques specific to the summer season. Ensure that your staff is knowledgeable and enthusiastic about the summer offerings, providing exceptional service to your guests.

7. Give your bar a summer makeover by swapping out your regular Flavour Blaster for a Special Edition White Pro! This fresh, new model is sure to bring ultimate tropical vibes to your venue, especially combined with our new coconut aroma! The White Pro brightens up any countertop, and is sure to catch the eye of eager customers waiting for the next summer trend.

By implementing these tips, you can create a welcoming and vibrant summer atmosphere in your bar. Embracing the season with refreshing cocktails, outdoor seating, seasonal menu delights, entertainment, promotions, and well-prepared staff will not only attract new customers but also keep your regulars coming back for more.

Remember to be creative, stay adaptable, and consistently offer a memorable summer experience for your patrons.

Cheers to a successful and enjoyable summer in your bar!