• Sign up to receive rewards
  • 12 month guarantee on products
  • Worldwide Fast Delivery
Why We Need To Take Smells More Seriously

Why We Need To Take Smells More Seriously

Have you heard of the Olfactory System? It's the  system in the body responsible for the sense of smell. It is made up of a series of organs and structures that work together to detect and process odors.

The main organ of the olfactory system is the olfactory epithelium, which is a thin sheet of tissue located in the roof of the nasal cavity. The olfactory epithelium is made up of olfactory receptors, which are specialized cells that are responsible for detecting odors. When an odor molecule enters the nasal cavity, it binds to the olfactory receptors, triggering a signaling cascade that sends a message to the brain. 

The olfactory receptors are connected to the olfactory bulb, which is a structure located at the base of the brain. The olfactory bulb receives the signals from the olfactory receptors and processes them, sending the information on to other parts of the brain for further processing and integration.

The olfactory system is closely connected to the emotional and memory centers of the brain, which is why certain smells can trigger strong emotional responses and memories. For example, the smell of cinnamon might bring back memories of fall or the holidays, while the smell of a certain perfume might remind you of a former romantic partner.

In addition to detecting odors, the olfactory system also plays a role in helping us to taste food and drinks. When we eat or drink, odors from the food or drink enter the nasal cavity and stimulate the olfactory receptors, helping us to perceive the flavors of what we are consuming. Invigorate your senses with our aromas.

Overall, the olfactory system is a crucial part of our sensory experience, allowing us to detect and appreciate the wide range of odors that make up the world around us. Without our sense of smell, many aspects of our lives – including our ability to enjoy food and drink, our emotional responses to different stimuli, and our memories – would be greatly diminished.

Your Basket

There's nothing in your basket!.

Let's get started

Did you see...


    European Union VAT Notice

    If you have a VAT number and wish pay exclusive of VAT then please either log in or register using the links below. When registering please ensure you fill in the VAT number field.

    If you have an account but haven't added a VAT number, please edit the VAT number field on the accounts page, then attempt to checkout again.

    If you fail to enter a VAT number then you will pay inclusive of VAT and it will be your responsibility to recoup.

    *After login/registration you will be directed to the checkout.
    ** If you have registered and entered a VAT number, it may take a minute or more to reflect your tax exemption status on the checkout page. Please try either a refresh or simply process to the next page.

    Login Register