The Euros are here and excitement is building, and so is the opportunity for pubs and bars to significantly increase their sales. With fans eager to gather and support their favourite teams, the right strategies can turn this excitement into substantial revenue. Here’s how you can make the most of the Euros, backed by key statistics from CGA Strategy.
Capitalise on Increased Foot Traffic
According to CGA Strategy, foot traffic in pubs and bars can increase by up to 30% during major football tournaments. This surge presents a golden opportunity to attract new customers and boost sales. Ensure your establishment is ready to handle the influx by:
- Extending Hours: Consider opening earlier or closing later to accommodate fans who want to catch every game.
- Special Promotions: Offer discounts on drinks or special deals during matches to draw in crowds.
- Exclusive Events: Host pre-match and post-match events such as fan meet-ups, Q&A sessions with local football personalities, or themed nights to keep customers engaged.
Enhance the Viewing Experience
Creating an exceptional viewing experience can set your pub or bar apart. CGA Strategy reports that venues with high-quality screens and sound systems see a 20% increase in sales. Here’s how to enhance the fan experience:
- Upgrade Equipment: Invest in high-definition screens and a robust sound system to ensure fans enjoy every moment of the game.
- Comfort and Atmosphere: Arrange seating to provide the best views and create a vibrant, energetic atmosphere.
- Decorations: Adorn your venue with football-themed decorations, such as flags, banners, and memorabilia to heighten the excitement.
Leverage Food and Drink Specials
During the Euros, food and drink specials can be a significant draw. Data from CGA Strategy indicates that themed menus and drink promotions can boost sales by 25%. Consider these options:
- Themed Menus: Create special dishes or drinks inspired by the participating countries or teams.
- Combo Deals: Offer food and drink combos at a discounted price to encourage more spending.
- Limited Edition Offers: Introduce limited-time offers on popular items to create a sense of urgency and excitement.
Promote Group Bookings
Encouraging group bookings can lead to higher sales and a lively atmosphere. CGA Strategy shows that group bookings can increase average spend per head by 15%. Implement these tactics:
- Reservation Incentives: Offer discounts or perks for group reservations.
- Exclusive Areas: Reserve certain areas for larger groups to provide a more personalised experience.
- Package Deals: Create group packages that include food, drinks, and reserved seating to make the experience more appealing.
Harness the Power of Social Media
Social media is a powerful tool for driving engagement and attracting customers. CGA Strategy highlights that effective social media campaigns can increase event attendance by 40%. Here’s how to maximise your online presence:
- Pre-Event Hype: Use social media to build excitement leading up to the matches. Share your specials, promotions, and any events you’re hosting.
- Live Updates: Post live updates and highlights during the games to keep your audience engaged and attract last-minute visitors.
- Interactive Content: Encourage fans to share their experiences, photos, and opinions on your social media pages to foster a sense of community and engagement.
- Go Viral: Incorporate unique products and menu offerings to encourage guests to share online and tag your venue, such as an aroma bubble garnish or dry ice drinks.
Partner with Local Influencers
Collaborating with local influencers can extend your reach and bring in new patrons. CGA Strategy notes that influencer partnerships can boost customer visits by 10%. Steps to consider:
- Local Sports Figures: Partner with local athletes or sports personalities to promote your venue.
- Social Media Influencers: Engage with influencers who have a strong local following and are passionate about football.
- Joint Promotions: Work with influencers to create joint promotions or events that draw their followers to your venue.
Optimise Your Online Presence
An optimised online presence ensures potential customers can easily find your pub or bar. CGA Strategy data shows that establishments with updated online profiles see a 15% increase in visits. Make sure to:
- Update Listings: Ensure your Google My Business and other listings are up-to-date with correct hours, location, and contact information.
- Positive Reviews: Encourage satisfied customers to leave positive reviews to enhance your online reputation.
- SEO Strategy: Implement an SEO strategy to improve your website’s visibility in search engine results, making it easier for customers to find you.
Additional Tips for Maximising Sales
- Merchandise Sales: Sell branded merchandise such as T-shirts, scarves, and mugs to create additional revenue streams.
- Loyalty Programmes: Introduce or promote loyalty programmes to encourage repeat visits throughout the tournament.
- Community Engagement: Engage with local football clubs or fan groups to build strong community ties and secure a loyal customer base.
The Euros present a unique opportunity for pubs and bars to increase sales and attract new customers. By leveraging the strategies backed by CGA Strategy’s insights, you can create an unforgettable experience for football fans and significantly boost your revenue.
Prepare your establishment, promote effectively, and watch your sales soar during this exciting football season. Cheers to a successful Euros!
